Pavitra Rishta, a fan favourite show which aired on Zee TV in 2009 is getting its digital spin-off. Zee5 just launched the trailer of the 8-part web series which will premiere on 15th September. It is directed by Nandita Mehra, produced by Bhairavi Raichura’s 24 Frames Production and written by Nikita Dhond, Gautam Hegde and Ritu Bhatia. Ankita Lokhande will be reprising her role as Archana while Shaheer Sheikh will play the character of Manav, which was earlier played by the late actor Sushant Singh Rajput.
The trailer shows the progression of love and betrayal between the two leading characters. The tagline “It’s never too late” seems apt for the show. Even a decade after the show aired on television, the fan response to the new trailer indicates that it enjoys similar popularity as it did back then.
According to Manish Kalra, the Chief Business Officer of ZEE5 India “…with the series releasing on ZEE5, we are hoping to add a new fanbase to Pavitra Rishta’s already large fanbase and continue the legacy. This is one such eternal love story which had to be retold for the old and the new audience”.
Ekta Ravi Kapoor who is the Joint Managing Director of Balaji Telefilms Limited, the production company which produced the previous series as well, said, “Some shows and characters leave a big impression on you for years to come. ‘Pavitra Rishta’ was one such show which impacted so many lives and received so much love and good wishes from fans across the world. There could not have been a better timing to bring back the show and honour the legacy of it. I am sure that the fans will give it as much as love and acceptance as they did to the first season”.
Catch the trailer here:
Ankita Lokhande is nostalgic about this show. She said, “Rarely does one do a role or a project which transforms their lives completely. Pavitra Rishta was that project for me as the love I received from the audience for Archana’s character was unparalleled. So, how could I turn down the opportunity to reprise the role and continue the legacy of Archana? I am so grateful to Ekta and ZEE for reviving Pavitra Rishta and for having faith in me again. I am eager to see the audience’s reaction to Archuu all over again”. She shared the trailer on Instagram with the caption “Pyaar aur Parivaar ke beech mein Archana aur manav kisse chunenge? Find out in #PavitraRishta on #ZEE5 premiering 15th September. #ItsNeverTooLate” Shaheer Sheikh is looking forward to see how the fans react to the show.